Nielsen studies show 2/3 of consumers world wide are willing to pay more for products and services when they know a company has good values. How do your customers and clients know your values? We discuss the importance of sharing values, mission and impacts and how this can bring in those people who are looking to engage. This will be and engaging discussion about how to express values without certifying, and take a look at the a variety of verifications and certifications to determine what might work for you. Benefit Corporations for Good, B Corp, People + Planet First and more - newsflash - New Standards will be discussed